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遠東航空設計練習

遠東航空設計練習

各位大大,這是小弟練習BRANDING DESIGN 的小PROJECT. 麻煩提供建議, 謝謝.
有參考各大航空業的設計, DELTA, NORTH WEST, EVA, CHINA AIRLINE, AMERICAN....etc





The Far Eastern Air Transport was Established on June 5, 1957. Its fleet grow and established domestic routes and for a time, handled Taiwan’s largest domestic flight market. In 1996, the Airline received international flight permit. As time passes, the airline had expand much of its international flights in most of asia’s destinations. Together with their 747, 757, 737, and MD-82/83 formed one of the strong small to mid size airline of its time. However as 2008 struck the airline with closing. It stopped operation for two years. But by the grace of its employees, the airline resumed operation in 2011 with the Kinmen - Makung route.

The purpose of this study does not represent by the airline official view. Rather it is a personal voluntary study of how the Airline can Rebrand itself to increase competitiveness in the Airline Industry.

First, the Rebrand will change FAT into FEAT.
-This move will assert the airlines name to an achievement that requires great courage, skill, or strength. Rather than FAT, a word that will be the laughing stock of the international world.

Second, the brand shall take the advantage of the air attendants uniform’s advantage to design the new logo and identity.

Third, the Brand will take Taiwan’s deer as a symbol of Beauty and Agile Feature of the Airline.
Thus introduce taiwan in a interesting way.

Fourth, the Brand can also take the Form of a leaf from a flower, to give warmth to the passenger.

Personal recommendation for future aircraft purchase are 777-300ER and 737-MAX.
http://img718.imageshack.us/img718/1381/98774836.jpg

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個人覺得LOGO還不錯,但機身塗裝感覺有一點清爽過頭了,有一點像原型機的感覺.

[ 本帖最後由 proing789 於 2014-4-15 13:29 編輯 ]

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引用:
原帖由 proing789 於 2014-4-15 13:27 發表
個人覺得LOGO還不錯,但機身塗裝感覺有一點清爽過頭了,有一點像原型機的感覺.
Can I have a good example to learn from? pictures?
http://img718.imageshack.us/img718/1381/98774836.jpg

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每次看到遠東的簡寫是FAT就覺得很有趣

logo很漂亮啊
只是下面的淺灰色三角形放在白底上會有點看不到
加深一點效果不知道如何

我也覺得塗裝太陽春了
如果機身沒有要放logo或大字的話
要不要考慮加強機腹或機頭的顏色變化或是加上紅色線條之類的?
叫我大喇叭

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這年頭原型機打廣告 塗的比量產機講究多了

日航新塗裝也是全白機身 是否太素 見仁見智
公司名稱可減少字數 放大 英文排前
Far Eastern 遠東航空
但這或許太像綠地球

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Re worked Livery. 結合兩項LOGO. 以流動性為主要目標.

參考網站.http://thedesignair.net/category/livery/
http://img718.imageshack.us/img718/1381/98774836.jpg

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